Despite of its increasing popularity, the theories on how to design a perfect mobile app have not become a general knowledge that can be mastered by all. If you happen to be designing a mobile app right now but you do not have a clue on what you should really do, check out these tips and tricks on making a killer mobile app design:
Think About The Grid and Spacing
Grids are there to guide you in designing your mobile app. It may be not really visible, but making use of it will definitely help you a lot in positioning elements which will be included in your mobile app. In line with the importance of grid usage in designing your mobile app, you should also take note of the elements spacing because once you place a line, a dot or a word into the canvas screen, you will have your padding and margins defined. Ensure that you maintain consistency between the widths and heights of both the margins and padding. Margins and padding should be equal unless it is differentiated for a specific purpose.
Take Note of Color Hierarchy
Using different color shade can imply a certain level of hierarchy when used in your mobile app design. Once you put a black button alongside buttons that are dark grey and light grey colored, your visitors will be more inclined to click the black one because it is the one that you seem to value the most. As a result, you may want to highlight the most important buttons with the bolder colors.
Furthermore, bear in mind that certain colors are also associated with certain meanings. For example, as red is indicated as stop and green refers to go in the traffic light system, you may not want to color your action buttons with the color red because the viewers will actually see it as a big no-no. Rather than getting them to buy from you, it is highly likely that they will click the cancel button basically because it is not the red one. However, color associations are very heavily cultural and for that reason you should research on it thoroughly to decide which colors should be used when designing a mobile app for certain markets.
Choose The Right Color and Shade
If you were to design a mobile app for a certain company or for your own company if you must, make sure that you choose the colors and shades that represent the brand. Brand builds emotional connection between the customers with the products or services. Color plays a major role in maintaining that connection in the most delicate but effective ways.
To get the right color you should also know the basic knowledge that revolves around it, such as the concept of hue, tint, tone and shade. First and foremost, hue is the base red, blue or green color. If you add white to the base colors, it means that you are adding a tint of the color. On the contrary if you add black, it means that the new color that you created is a shade of the color. Therefore, when explaining about a color, you should call it the correct way because you cannot have a ‘shade’ and a ‘tint’ together at once, because when you add both black and white (basically adding grey) to a hue, it will be called a tone.
Present A Kickass Logo
Just like it is vital to make sure that color selections emphasize the brand’s presentation in your mobile app, check out the logo as well because a logo that is created without thoughtful considerations may bring a bad image to the business. Design is constantly changing, so it is also important to make sure that the business’s logo is not outdated. If changes need to be made then carry it out because it will help bring out an overall professional and reliable atmosphere to the customer’s minds.
Mind The Screen Title
Screen titles are important both for a mobile app as well as in a website. On websites, screen titles will remind user of what the page is about after they opened so many tabs of which they cannot remember each and every one of the page contents. As for mobile apps, they will take up quite a huge percentage of the very limited space, so make sure that it really helps the user to remember which pages that they are currently on. If you think it is quite obvious, you can skip the screen title or you can make it go away after several scrolling downs. Another alternative to making the best out of a screen title space would be to transform it into a search area, because it is one of the features that your customers probably will need the most.
Consistency should also be maintained throughout the process of designing a mobile app, and this includes repeating the same elements continuously. For example, if you give your previous “Purchase” buttons the orange color, then you should remember to color it orange the next time. In addition, if the purchase screen gets 15 px of padding for its sides, it will look really neat as well if all other screens get 15 px of padding for their sides.
Ensure Text’s Presentation To Create Hierarchy
In addition to using color boldness to emphasize hierarchy, the text’s presentation itself can also be arranged in such a way that the customers understand, which options are more important than others. You can always make use of caps, underline, contrast, indent, and a title case. If you want to go to the extra mile you can also make use of lines and spaces to separate a more important text from the rest.
Provide Fast and Instant Interactions
Customers expect that the mobile apps will load and respond quickly without any delay or significant loading time. They also expect all the interactions that are contained in the mobile app to be efficient and not time consuming. This is definitely a challenge for mobile app developers because certain interactions inevitably take a longer time. Despite the fact, there is a simple trick to it.
When you are designing your mobile app you must be aware that customers expect some sort of feedback for every interaction. They want something to happen when they swipe, click, or tap. Even though the completion of certain interaction may take a while, you can always add a simple animation or a simple feedback to ascertain the customers that their request has been accepted and it is currently being processed. By doing so, you will give the system to process the main interaction requested without having to make the customers lose patience over it because everything else is happening while they wait.
Use The Right Font
Using the right font can also help strengthening the brand’s image as well as making the apps to look more catchy and interesting. It is also very tempting to use decorative Jessica Hische sophisticated fonts, you should consider a few things before deciding to use a certain font for the mobile app that you are designing. You need to make sure that the font is legible and not too hard to read, whereas it needs to have a variety of weights and boldness to go with your design. Also take note that most of the customers will not be able to differentiate between Arial, Helvetica, Roboto or Avenir as long as you provide a clean and convenient typeface. If your brand does not require you to use a certain specific font style, it may be good for you to just stick to the standard ones rather than spending time to test out and choose those more complicated fonts.
Make It Battery Friendly
As an added bonus, you may want to design a mobile app that will not drain your customer’s battery very quickly. This comes down to a lot of factors, and in the research conducted by Purdue University and Microsoft it was discovered that Android app ad-serving was actually responsible for around seventy five percent app-related battery drain. In other words, if you install free version of certain apps it will be more likely to drain your battery faster because of the advertisements that are displayed inside them.
Speaking from the app developer’s point of view, one of the temporary solutions that can save the customer’s battery life would be to shut down ad-serving processes whenever possible. However, these ad-serving processes will very often re-launch shortly after being terminated, so it does not significantly help the battery’s life so to speak. More importantly, you can also set the location services that are integrated in your mobile app (if any) to only run when needed. A lot of phone users are not aware of the things like navigation and mapping apps that require location services to be continuously turned on, and as a result, they wonder why every two or three hours they need to charge their phones even though it costs them a huge deal of trouble. You should also turn off automatic video streaming feature when designing your mobile app because downloading that much data drains the customer’s battery aside from also burning their data plan. Let the customer view the videos when they want instead of automatically playing it whenever they open your app.