A friend of mine approached me this morning and asked me how can he get more visitors at his restaurant. He is a nice guy and he lives in Berlin where the vegan trend is quite hot these days. I mean this is a trends that washed the world but after Tel aviv which was only recently nominated as the top Vegan city in the world, Berlin is ranked second place.
He opened a very nice place called Kiez Vegan. This place serves nice vegan food from all kinds of sorts. It starts with salads and ends with different pastries cakes, soups and everything is 100% vegan. He said it isn’t going so well ever since he opened and asked me what he could do better.
Well I told him that these days the internet is what really makes a difference for people and the way you appear there will determine how much exposure you will get. Of course there are other elements as well that are related to the location etc… but I am more of a writer and a copywriter so I ten to think about the internet mostly.
So I checked up some of the things he was doing. now there first thing I noticed was that their facebook page was not active in many months. so basically it doesn’t interact with their users enough to attract attention. I looked for solutions and browsed an interesting post today which really makes a clear cut on the do’s and don’ts of social media. This is one core element that I have talked to him about. you need to actively add content to your page or it won’t be so visible.
The second thing was that I actively suggested him to get more reviews to his social platforms.
This can be achieved by placing a tablet or a laptop in the restaurant offering a small discount or a free drink for posting a review. in the end of the day more reviews equals more exposure on the web. I hope that for now he has enough homework to do and improve his position. after all without online and social activities it won’t survive and that would be a pity.
So I hope for him by all means that he will get things done to improve. he is a good friend and the last thing I wanna see is him losing such a nice business idea.